You can't touch a book in online marketplace and "feel" if it's yours. You can't meet people there to see your like-minders. You can't smell newly-printed pages mixed with the smell of coffee made for you by a barista - it's a magic the online world will never be able to give.
My latest here: https://medium.com/@olesia-filipenko/why-great-russian-literature-is-fake-f04630fe61c4
